Our goal is to develop and promote Saare County as an attractive and sustainable travel destination.
We help local tourism businesses develop products and services that are attractive to international travelers and enable them to generate more revenue. In all our activities, we follow the Saare County Sustainable Tourism Development Strategy 2022-2030.
The tourism and marketing service of the Saaremaa Municipal Government operates under the brand name Visit Saaremaa to align with similar organizations and promote its international marketing brand.
We aim for everyone who lives and works here to benefit from our industry. We achieve this through collaboration.
Through our activities, we aim to:
- Encourage first-time visits from distant markets and repeat visits from nearby markets
- Increase visits outside the peak season
- Extend the duration of visits
- Enhance the overall attractiveness of the entire county (including Muhu, Ruhnu, Vilsandi, and Abruka)
- Attract travelers of different ages and with higher purchasing power
- Expand our customer base
- Establish new international air and ferry connections
- Be a Green Destination — a region that promotes sustainable tourism by considering both environmental and local community interests
- Be a safe destination
- Remain flexible and develop new e-services
- Digitalize tourism information
- Improve the satisfaction of local communities
- Offer visitors a diverse and authentic travel experience
We focus on markets with the greatest potential to generate returns on marketing investments.
Our primary focus markets are Estonia, Latvia, Finland and Sweden. Secondary priority markets include Germany and Lithuania. Activities targeting distant markets such as Japan, the USA and China are carried out in cooperation with the Estonian Business and Innovation Agency’s Tourism Development Centre.
Regardless of the target market, Visit Saaremaa’s main marketing channel is its website.
