Each item crafted on the islands carries a genuine power, a deep soul and a unique charm that makes it truly special. Every item and product is created with great care and love, which is reflected in their exceptional quality and individuality.
The work of our master craftspeople and creators goes beyond mere objects – it tells stories and evokes emotions, shaped by skilled hands. In our selection of cosy handicraft and brand shops, charming boutiques and quirky ateliers – where every detail is thoughtfully designed and crafted with heart – you are sure to find the perfect item for yourself or a meaningful gift for a loved one.
HERTTA
HERTTA is a slow fashion brand focusing on woollen outerwear and accessories. Its product range features a distinctive collection of modern classics made from archaic wool yarn. The garments have a distinctive design language, characterised by two-colour cuts and coordinated sets. The result is a line of comfortable, warm and stylish pieces, from coats to mittens. If you cannot find what you are looking for in the atelier’s selection, you can order a tailor-made product designed to suit your favourite colour palette. HERTTA, a charming boutique known for its warm welcome and wide selection of colourful fabrics, awaits you at Kauba 5, Kuressaare.
GVIDO
GVIDO is a family enterprise run by the husband-and-wife duo Sille Sarapuu and Gvido Valickis. Sille is a talented designer and tailor who understands that classic clothing forms the foundation of a versatile wardrobe. This philosophy is at the heart of her brand, GVIDO Custom Menswear / Sille Sarapuu. She creates garments tailored to each client’s exact measurements and style preferences. Although her primary focus is on menswear, women are also welcome to contact her. Jewellery designer Gvido Valickis says his brand GVIDO JEWELLERY is as old as he is, as he knew from a young age that his passion was to create unique jewellery. Gvido is dedicated to designing jewellery whose value grows with time and becomes a cherished heirloom for future generations. You can visit them in Kuressaare at Pargi 5, but be sure to make an appointment in advance.
HOIA WEAR
HOIA Wear is a designer clothing brand from Saaremaa, renowned for its unique garments, crafted with care and attention to detail. All products are handmade in a small sewing studio in Kuressaare, reflecting the distinctive character of Saaremaa. HOIA Wear strives to deliver more than just clothing – they create unique, high-quality garments that last for years and provide years of comfort. Small-batch production allows them to focus on the finer details, ensuring each garment is truly one of a kind. HOIA Wear products can be found in Kuressaare at Pikk 54a.
KENA
The KENA brand originates from the idyllic Saaremaa, surrounded by the sea, pine forests and junipers – a place where time stands still and whispers echo. The KENA brand is dedicated to fostering a conscious and sustainable way of life. The brand’s product range includes designer knitwear, accessories and home furnishings made from ethically sourced natural materials. All products are designed and made on the island, following the zero-waste principle. The designs of KENA are influenced by Nordic simplicity and celebrate ancestral handicraft traditions.
The cosy KENA shop, with its lovely staff, awaits you in the heart of Kuressaare at Tallinna 11!
NOLA
NOLA was created by blending practicality with beauty, inspired by the northern spirit of Saaremaa. Nola is like a second skin for the stylish woman, allowing her to feel confident and self-assured. The Nola woman is a Real Woman, with all her curves, zest and practicality. The cosy showroom is nestled in a historic building in the heart of Kuressaare. Here, you can explore and try on the garments and if the perfect piece is not available, the attentive staff will help you order the right size. Nola embraces the magic of simple cuts and quality fabrics, proving that comfort and beauty can go hand in hand. Every piece is designed to be practical, comfortable and versatile. You can find their cosy showroom in Kuressaare at Kauba 7.
PALLOPSONI SHOP
Anyone who has strolled through Kuressaare has likely admired the charming wooden house with its red roof, bell tower and weather vane. Many will already know that this stunning building is home to treasures created by more than a hundred designers, musicians and artists. Among the artists and designers from Saaremaa, the shop features works by Karolin Kärm, Terje Meisterson’s DOT Jewellery and EGG by Laura Saks earrings. The cosy atmosphere, welcoming staff and diverse selection at PALLOPSONI design shop provide the perfect escape from the hustle of gift shopping – here, you will find heartfelt, soulful gifts for all your loved ones. You can find Pallopsoni design shop in Kuressaare at Kauba 1.
SARAPIKU
In the cosy SARAPIKU shop, you will find only natural materials and handicrafts made with love. Simple designs, high quality and genuine wool form the foundation of everything SARAPIKU offers. The soft, natural materials provide a warm embrace for both the young and the young at heart. The flagship store, located in the heart of Kuressaare, offers a wide selection of handmade, lovingly crafted products from Saaremaa, all of which you can try on. The expanded product range also features merino wool T-shirts, quality socks, exclusive handicrafts and sheepskin from the island. The friendly, knowledgeable staff are always on hand to offer helpful advice. You can find them in Kuressaare at Tallinna 14.
ÄRNI BLUM
ÄRNI BLUM is a luxury knitwear brand from Saaremaa, Estonia. Our knitwear is crafted with care and love by the skilled women of Saaremaa, either by hand with knitting needles or using knitting machines designed for home use. We place a strong emphasis on sustainability – our products are knitted with a zero-waste approach, crafted directly into their final shape, using only organic and certified natural yarns. To prevent overconsumption, most of our sweaters and cardigans are made to order. For designer Johanna Paiste, the fashion of knitwear is a form of self-expression into which she pours her soul. Her creations draw inspiration from bold, fluffy shapes and textures. You can find her knitwear in Kuressaare, showcased at Pallopsoni design shop and ASA Spa Hotel.
MUHU BRANDS
The Muhu Brands online store offers authentic, unique and handcrafted products created by talented Muhu entrepreneurs and craftspeople. Each item reflects the quaint charm of Muhu, embodying the islanders’ vibrant and distinctive way of life. What exactly is available? Muhu embroidery? Absolutely! Clothes designed by Muhu fashion designers? Of course! Plus much, much more! Muhu Brands symbolises the power of collaboration, offering producers and craftspeople the opportunity to reach new customers with their original products throughout the year, both locally and internationally. The physical store of Muhu Brands is located on the island of Muhu, in the village of Liiva, along the Viira külatee road.
VISIT SAAREMAA
Nothing looks better on a resident (or a friend) of Saaremaa than the sweatshirts and T-shirt designed by Visit Saaremaa. The yellow and dark blue sweatshirts feature coordinates – if you want to know where they lead, you will have to come and find out. The light blue and pink T-shirts proudly display the word SAAREMAA. The olive-coloured sweatshirts and teal T-shirts capture the essence of a Saaremaa native perfectly with the phrase ‘Kange kut kadakas. Vöimas kut viiking’. On the natural white T-shirts, the names of the 24 islands and islets are arranged in the shape of our islands to create a real island feel. The sweatshirts are available for everyone – from tiny Vikings to full-grown heads of families and everyone in between. Step inside the Town Hall at Tallinna 2 and find your perfect sweatshirt!
Handicraft shops
Saaremaa’s handicrafts are cherished both in Estonia and abroad. The island’s handicraft shops offer a wide selection of unique, lovingly made products, crafted by both larger entrepreneurs and talented individuals. These charming small shops offer visitors one-of-a-kind items that reflect the warmth and rich traditions of Saaremaa. As summer approaches, the islands of Saaremaa and Muhu come alive with pop-up souvenir stalls. These can be found near popular attractions, along stone walls or by the roadside – all you need to do is simply wander and keep an eye out. We have compiled a list of shops that warmly welcome both islanders and visitors, offering handicrafts that showcase the beauty of meticulous craftsmanship and dedication.
